“If we cannot end our differences at least we can make the world safe for diversity.” ~ John F. Kennedy
The word ‘diversity’ gets tossed around a lot these days. Few would argue that diversity—however it shows up in your organization—is adding value.
The dictionary definition of Diversity is “a range of different things”, and talk of diversity in the workplace always celebrates the inclusion of people and ideas that are outside of our typical circles. The concept implies a whole array of useful traits that, in theory, will make any idea a better idea: different experiences; fresh perspectives, inclusive insights, varied wisdom, extended capacities, … well, the list goes on. Simply put, an organizational culture that embraces diversity will be better for it.
Popular wisdom encourages us to welcome new perspectives to collect and build upon our own insights. “Listen and be open-minded” is the paraphrased rally cry of the diversity bandwagon. But simply gathering ideas isn’t the true power of diversity. Diversity is exponentially stronger when it’s an active mindset, not a passive one.
Diversity is not just about letting others in. Diversity is about encouraging yourself to go out to find something bigger.
Diversity seeks out new ideas and differing perspectives. Diversity doesn’t let you get comfortable with your status-quo. Diversity craves ideas and insights that differ from our own because we are aware that we can’t see our own limits.
Yes, you have to let other ideas into your frame of thinking. But that is only half of the path to diversity—and it’s the easy path. For a full experience and benefit, you must also seek diversity out for yourself. You must make the time and effort to reach for diversity a priority, and part of your culture.
Brand Strategy thrives on growth and development. Part of the promise we make to stakeholders is that we will continue to push and evolve the brand story, rewarding loyalty with deeper experiences and new adventures. Encouraging diversity—both welcoming and searching new ideas—is how we actively discover the potential of the brand.
Good brand strategies know they should adopt new ideas. Great brand strategies go looking for fresh thinking.