This blog is for anyone who appreciates the diverse world of brands, branding and brand strategy. Rooted in a fluid mix of art and science, passion and function, Brand Strategy is a topic that is often misunderstood, and those who discuss it at length seem to have many different definitions of what exactly a brand entails. The irony of that isn’t lost on me.
I am coming at this with over two decades of experience in business, and more than half of that dedicated to brand strategy. I’ll share my insights into the ways famous (or not-so-famous) brands tell their story—the ways that I find unexpected and interesting—and I’ll share my philosophies for why it works. I will challenge some conventional wisdom, expose silly expectations, and call-out those who try to over-think the brand.
Most of all, I am going to have fun. I hope you enjoy reading my blog, and I would love to hear what you have to say.
This blog is a personal blog. I encourage open dialogue and dissenting opinions in the comments. I will moderate comments and delete those that are offensive, disrespectful, off-topic, spam, or comments that I feel are trolling. I will report any content or comments posted that are illegal or threatening to the relevant authorities.
If you post a comment, expect feedback.
Disclosure Policy, valid from 17 March 2012:
This blog is a personal blog written and edited by me. The thoughts, opinions, experiences and stories are my own. This blog does not accept any form of cash advertising, sponsorship, or paid topic insertions. In the course of my daily work, I will and do accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organizations. Gifts will never influence or encourage my commentary or opinions.
If requested to speak or represent the blog at events, any compensation received will never influence the content, topics or posts made in this blog, other than thanks and acknowledgement. Any advertising is in the form of advertisements generated by a third-party ad network. I will identify those as paid advertisements.
I am not compensated to provide opinions on topics, and the views and opinions expressed on this blog are purely mine. I will only endorse products or services that I believe, based on my general expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Any information provided is in the public domain, and accurate to the best of my knowledge. If you have different facts, please let me know and I will adjust appropriately.