Email me. stephen@stephenabbottgroup.com
Follow me. @SJAbbott
Engage me. Brand New Ideas
Connect me. LinkedIn
See me. Hear me. Workshops
Or you can contact me through this:
Let’s talk.
Thanks for reading my blog. I hope you take away a little insight into the world of brand strategy, and perhaps even find a little inspiration as you build your own brand strategy. Do you want to know what my readers and I would like even more? Comments. If you have a different insight or perspective, please share it. The discussion is where the real magic happens.-
Recent Posts
- Imperfect Leadership – a #LeadWithGiants Twitterchat
- Do you know your Culture Gateways?
- Are you on a Mission Statement, Part Two
- For a strong brand, let’s define our values early.
- The uncomfortable allure of the Brand Evangelist.
- Follow the Leader
- Brand Strategy for the Next Generation
- Searching for Diversity
- Passion is not a line item in your budget.
- The Curse of the Buzzword
- The Brand and the Apology Strategy
- Get out of your bubble.
- Mind the Gap.
- “David” fails at the core brand promise.
- Your brand beyond your customer.
What are you looking for?
Archives
Categories
Current Tweets
- It’s the simple difference between treating the person and treating the illness/injury. No one’s health exists in a… twitter.com/i/web/status/1… 1 week ago
- A brand is an idea, not an entity; it’s a shortcut to understanding. A brand is just as influential as an individua… twitter.com/i/web/status/1… 2 months ago
- @CaitHassett Yes. Twitter has our crowds, too, but it gets a lot more volatile and I don’t have time for that... #brandchat 2 months ago
- In an industry not based on cust serv or product sales, FB is still a common way to connect peers across the indust… twitter.com/i/web/status/1… 2 months ago
- Exactly. I’m excited to see these familiar faces, today. #brandchat twitter.com/johncloonan/st… 2 months ago
Topics
Accidental Brand Accountability Airlines Apologies Attention Authentic Authenticity Best Practices Brand Apology Brand Assessment Brand Evangelist Brand Experience Brand Gap Brand Promise Brand Story Brand Strategy Budget Business Model Business Plan Buzz words Choices Community Competition Courage Culture Culture Gateways Customers Customer Service discussion Diversity Employees Entrepreneur Evolution Exceeding Expectations Focus Human Resources Identity Imperfect Leadership Kodak Leadership Logo Mission Mission Statement Mistakes Name Naming Passion Planning Positive Disruption Problems Relationships ROWE Rules Shareholders Social Media Stakeholders Statements Strategy Students Success Teamwork Time Transparency Trump Hotel Twitterchat Values Vendors Vision Vision MIssion Values WestJet
In my opinion you should provide the alternative of a Contact form. I prefer that to sending an email, just knowing how lost emails to me get. Pleasure seeing you at #CustServ tonight. Apparently I connected to you there a long time ago and noticed currently a one way connect so I wanted to let you know as often people follow me from lists and don’t notice broken connections.
Thanks for the feedback. I’ve added the form; good idea.
#CustServ Twitter chat is a good one. I don’t often get the chance to participate, but when I do I always learn something.