Email me. stephen@stephenabbottgroup.com
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Thanks for reading my blog. I hope you take away a little insight into the world of brand strategy, and perhaps even find a little inspiration as you build your own brand strategy. Do you want to know what my readers and I would like even more? Comments. If you have a different insight or perspective, please share it. The discussion is where the real magic happens.-
Recent Posts
- Imperfect Leadership – a #LeadWithGiants Twitterchat
- Do you know your Culture Gateways?
- Are you on a Mission Statement, Part Two
- For a strong brand, let’s define our values early.
- The uncomfortable allure of the Brand Evangelist.
- Follow the Leader
- Brand Strategy for the Next Generation
- Searching for Diversity
- Passion is not a line item in your budget.
- The Curse of the Buzzword
- The Brand and the Apology Strategy
- Get out of your bubble.
- Mind the Gap.
- “David” fails at the core brand promise.
- Your brand beyond your customer.
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- @adambockler @_JHoff @JavierTAguiar Writing them down is a good exercise in authenticity and accountability. Worksh… twitter.com/i/web/status/8… 1 day ago
- @_JHoff @adambockler @JavierTAguiar Culture is just what happens when people are living their values. It evolves as… twitter.com/i/web/status/8… 1 day ago
- A4 Strategy and Accountability. Or, you know, just wing it and see what happens. #brandchat 1 day ago
- A3 Storytelling is never about the medium; it's always about sparking a connection. #brandchat 1 day ago
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In my opinion you should provide the alternative of a Contact form. I prefer that to sending an email, just knowing how lost emails to me get. Pleasure seeing you at #CustServ tonight. Apparently I connected to you there a long time ago and noticed currently a one way connect so I wanted to let you know as often people follow me from lists and don’t notice broken connections.
Thanks for the feedback. I’ve added the form; good idea.
#CustServ Twitter chat is a good one. I don’t often get the chance to participate, but when I do I always learn something.