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	<title>Stephen Abbott - Brand Strategist</title>
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		<title>Stephen Abbott - Brand Strategist</title>
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		<title>Your brand beyond your customer.</title>
		<link>http://stephenabbott.com/2013/05/21/your-brand-beyond-your-customer/</link>
		<comments>http://stephenabbott.com/2013/05/21/your-brand-beyond-your-customer/#comments</comments>
		<pubDate>Tue, 21 May 2013 20:22:39 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Authentic]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Buzz words]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Evolution]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Mission]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Shareholders]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Vendors]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=403</guid>
		<description><![CDATA[If you’re only focusing on customers, you’re missing a huge audience for your brand. Avid readers of my blog then you know that I almost always use stakeholder to define your audience. I am pretty sure people read customer in &#8230; <a href="http://stephenabbott.com/2013/05/21/your-brand-beyond-your-customer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=403&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The Six Simple Rules of Brand Strategy</title>
		<link>http://stephenabbott.com/2013/05/17/the-six-simple-rules-of-brand-strategy/</link>
		<comments>http://stephenabbott.com/2013/05/17/the-six-simple-rules-of-brand-strategy/#comments</comments>
		<pubDate>Sat, 18 May 2013 02:50:52 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Rules]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Authentic]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Brand Story]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Time]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=399</guid>
		<description><![CDATA[Global or local, traditional or visionary, B2B or B2C—there are six simple rules behind every great brand strategy. How does your brand measure up? Leadership: The first rule of brand strategy. If brand strategy were simply about following a checklist, &#8230; <a href="http://stephenabbott.com/2013/05/17/the-six-simple-rules-of-brand-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=399&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The Curse of Exceeding Expectations</title>
		<link>http://stephenabbott.com/2013/04/01/the-curse-of-exceeding-expectations/</link>
		<comments>http://stephenabbott.com/2013/04/01/the-curse-of-exceeding-expectations/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 19:11:41 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Diary]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Buzz words]]></category>
		<category><![CDATA[Exceeding Expectations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Trump Hotel]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=395</guid>
		<description><![CDATA[The concept of Exceeding Expectations is charming wisdom that hijacks good strategy. If your brand sets up the expectation that you will exceed my expectations, then you must consistently jump over a bar that you’ve set impossibly high, and keeps &#8230; <a href="http://stephenabbott.com/2013/04/01/the-curse-of-exceeding-expectations/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=395&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Brand Strategy for Entrepreneurs</title>
		<link>http://stephenabbott.com/2013/01/29/brand-strategy-for-entrepreneurs/</link>
		<comments>http://stephenabbott.com/2013/01/29/brand-strategy-for-entrepreneurs/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 21:08:25 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=391</guid>
		<description><![CDATA[Smart entrepreneurs know that a good brand will help build their organization. They recognize the value that a strong brand strategy adds, and they make the effort to do the right things right. I’ve met countless entrepreneurs with big plans. &#8230; <a href="http://stephenabbott.com/2013/01/29/brand-strategy-for-entrepreneurs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=391&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>Twitterchat: Ensuring Planning Converts to Action</title>
		<link>http://stephenabbott.com/2013/01/07/twitterchat-ensuring-planning-converts-to-action/</link>
		<comments>http://stephenabbott.com/2013/01/07/twitterchat-ensuring-planning-converts-to-action/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 18:31:05 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Diary]]></category>
		<category><![CDATA[Twitterchat]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=388</guid>
		<description><![CDATA[On Monday, January 7th I have the privilege of co-hosting a Twitterchat with Ken Rosen (@Ken_Rosen) and Joseph Ruiz (@SMSJOE) in the popular #usguyschat. We’re talking about ensuring planning converts to action. The timing for this chat is no accident—the &#8230; <a href="http://stephenabbott.com/2013/01/07/twitterchat-ensuring-planning-converts-to-action/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=388&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Accidental Excellence in Customer Service.</title>
		<link>http://stephenabbott.com/2012/11/27/accidental-excellence-in-customer-service/</link>
		<comments>http://stephenabbott.com/2012/11/27/accidental-excellence-in-customer-service/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 01:55:14 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Accidental Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=385</guid>
		<description><![CDATA[Accidental excellence in customer service is the curse of hiring great people. It’s not really a curse, of course. Great staff are awesome; a blessing for any organization. But you can’t take credit for their excellence—it’s not synonymous with the &#8230; <a href="http://stephenabbott.com/2012/11/27/accidental-excellence-in-customer-service/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=385&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>10</slash:comments>
	
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		<title>Twitterchat, Exploring ROWE Leadership</title>
		<link>http://stephenabbott.com/2012/11/08/twitterchat-exploring-rowe-leadership/</link>
		<comments>http://stephenabbott.com/2012/11/08/twitterchat-exploring-rowe-leadership/#comments</comments>
		<pubDate>Thu, 08 Nov 2012 20:51:39 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Diary]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[ROWE]]></category>
		<category><![CDATA[Twitterchat]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=383</guid>
		<description><![CDATA[On Friday, Nov 9th at 12 EST/9 PST I am co-hosting #kaizenbiz, a popular twitterchat community talking about businesses and organizations that embrace continuous and incremental improving. This week, our discussion focuses on the ROWE theory of management; Results Only &#8230; <a href="http://stephenabbott.com/2012/11/08/twitterchat-exploring-rowe-leadership/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=383&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Authenticity Myths</title>
		<link>http://stephenabbott.com/2012/10/30/the-authenticity-myths/</link>
		<comments>http://stephenabbott.com/2012/10/30/the-authenticity-myths/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 16:48:18 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Authentic]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Buzz words]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Values]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=351</guid>
		<description><![CDATA[Authenticity is a pretty big buzz word in brand strategy today. If you’ve read any of my posts, you know I am a huge proponent of ensuring that Authenticity is at the root of your strategy—it’s at the very heart &#8230; <a href="http://stephenabbott.com/2012/10/30/the-authenticity-myths/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=351&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Customer Service. A Relationship Strategy.</title>
		<link>http://stephenabbott.com/2012/10/16/customer-service-a-relationship-strategy/</link>
		<comments>http://stephenabbott.com/2012/10/16/customer-service-a-relationship-strategy/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 22:50:57 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Relationships]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=340</guid>
		<description><![CDATA[There is no other element of your brand strategy that will have as much impact on people’s perception of your brand as your attention to customer service. Having an relationship-centric Customer Service Strategy—preparing for the human experience you share with &#8230; <a href="http://stephenabbott.com/2012/10/16/customer-service-a-relationship-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=340&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>Understanding Vision, Mission and Values.</title>
		<link>http://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/</link>
		<comments>http://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 05:57:46 +0000</pubDate>
		<dc:creator>Stephen Abbott</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Vision, Mission & Values]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Mission]]></category>
		<category><![CDATA[Statements]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://stephenabbott.com/?p=217</guid>
		<description><![CDATA[The best vision, mission or values statements are the ones that work for you. The best ones answer the right questions, without confusing anyone. Many branding experts are happy to share a ‘best practice’ format—a template for crafting the perfect &#8230; <a href="http://stephenabbott.com/2012/10/10/understanding-vision-mission-and-values/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stephenabbott.com&#038;blog=25620237&#038;post=217&#038;subd=stephenabbottdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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